Criminal records create barriers to opportunity. While Utah has a process to clear records, it's so costly and complicated that few people can navigate it. Rasa came to my team to help them fulfill the mission to clear as many eligible records as possible.
I was tasked with designing the UX and UI of this product. Final deliverables included a high-fidelity Figma prototype.
Our strategy team established that “white glove service”, “Just in Time Data”, and “Actionable takeaways” are Veris’ three primary messaging differentiators.
With multiple offerings, Rasa’s product called for an FAQ-like “Get started” page. I suggested we put each FAQ in an accordion component to make the page easily scannable to the eye. I also suggested we word each question as a user-centered statement, expediting a user’s journey in finding information that pertains to them.
My approach for this page was mobile-first. With the UX law of progressive disclosure in mind, the mobile version of the page highlights the most important content. The user is able to click into a tooltip to reveal a description of each pricing tier if they require more information.
Through multiple iterations and workshopping with the client, we prioritized which questions to include in the onboarding flow. We thought about what input needed to be collected up front, and what could wait until later to reduce a user's fatigue in filling out the form.
User-friendly touches to the intake questionnaire include radio buttons with a large tappable area and a “stepper” that demonstrates a user’s position in the flow. Full saturation of the main brand color is reserved for the main button to draw one's attention to the main action of the page.
After filling out the questionnaire, users are presented with a list of their records that are eligible for expungement. Within each record lists a user’s available options (pictured). I helped determine the hierarchy of this page.
I devised a system of icons that denote the status of a record, and wove these cues throughout the product. These cues help users to quickly glean where they stand. The icons are color coded to strengthen their meaning, and also function the same if in grayscale for accessibility purposes.
Rasa’s product has been mentioned in 20+ news article and press releases, including coverage by the NPR’s Marketplace, the NBA, Thomson Reuters, The Salt Lake Tribune, and AXIOS. Full list here.
