Hi, I'm Emma

I'm a savvy, multifaceted UX/UI/Product Designer of 10 years with roots in psychology and a background in graphic design. I've worked on 20+ multi-month projects, tending to concepts until they are ready to bloom into successful solutions. I'm a pro at crafting robust wireframes and building thoughtful component libraries that scale. Clients have noted my swiftness, ingenuity, and gusto for creating experiences that make one exclaim, “a-ha!”.

Outside of design I enjoy storytelling through video. I'm also a metal detector hobbyist, electronic music producer, DJ, and crypto enthusiast. I travel the globe between time at home with my cat– seizing the flexibility of remote life and the creativity that it allows!

Email Resume Linkedin

Skills

UI Design

UX Design

Wireframing

Prototyping

Brainstorming

Design Systems

FAQ

How did you get into design?

I studied psychology in undergrad– and while I found it fascinating– I missed being creative. Cut to a semester abroad studying design in Denmark! This experience shaped the way I think about design to this day.

After college I got a job as an email designer. I became interested in justifying my design choices in something other than my personal opinion... and that's what brought me to UX! It's the perfect fusion of psychology and design, and the career made sense for me.

Do you play well with others?

Yes! When possible, I prefer meeting on Zoom to collaborate with developers and stakeholders. I focus on active listening, and jot down notes. To make sure everyone is on the same page, I'll often establish a "shared language" everyone can use to talk about a project.

How do you keep your skills sharp?

I keep on top of emerging technologies like AI and blockchain to future-proof my career. Doing a little bit of research consistently and Youtube videos go a long way!

How does AI play a role in your workflow?

I leverage Perplexity AI for market research, ChatGPT for content creation. These tools optimize my work so I can focus on creating user-centered experiences.

Experience

Jun '24 - present

Lead Product Designer

Feed Media Group (FMG) · Contract

Put Feed.fm on track to hit quarterly OKR of reducing curation time by 40%. Optimized a music playlist curation platform via UX/UI audit and user testing. Researched competitors and compiled a report to present to stakeholders. Generated innovative ideas for future features.

Dec '15 - present

Lead Product Designer

Emma McCann Design

Improved KPIs, reduced production times, and gained $11+ million in seed funding via design strategy and execution. Created simple design systems for complex SaaS products so they stand the test of time. Collaborated with stakeholders, engineers, product managers, and cross-functional teams to arrive at robust solutions. Validated design decisions through research and user testing.

Jun '23 -
Dec '24

Lead Product Designer

Crush & Lovely · Contract

Founded company-wide best practices for cross-functional collaboration. Evangelized a simple, user-centered approach. Won new contracts by pitching product ideasFounded company-wide best practices for cross-functional collaboration. Evangelized a simple, user-centered approach.

Aug '23 -
Jan '24

Lead Product Designer

Stealth · Contract

Designed 3+ features novel to the music distribution landscape to differentiate product. Generated clickable prototypes to validate the solution. Established color theory for analytics.

Jun '23 -
Oct '23

Lead Product Designer

Nota · Freelance

Elevated monthly page views by 20%, optimized production speed by 52%. Created a robust design system for present and future AI tools. Codified a scalable component library.

Mar '19 -
May '22

Senior UX/UI Designer

Niftic Agency · Full-time

Wireframed and prototyped 10+ web experiences from concept to completion. Built robust component libraries and style guides. Assured user friendliness via testing and QA.

Apr '19 -
Apr '22

Product Designer, Growth

Change.org · Contract

Got a 46% lift in conversion rates, 60% reduction in membership turnover. Crafted design variants for over 30 A/B tests. Advanced KPIs of Amplification, Monetization, Membership.

Nov '16 -
Jun '18

Digital UX/UI Designer

Dow Jones · Full-time

Amplified Barron's reach via marketing design to surpass 500k subscribersDevised design solutions for print, web, and more under tight deadlinesGenerated methods, then trained employees how to rapidly execute web ads.

May '14 -
Sep '15

Digital UX/UI Designer

Hotels at Home · Full-time

Boosted sales by designing emails with click-through rates exceeding industry standards by 10%. Extended reach through print material ranging from marketing collateral to packaging. Maintained consistency of brand identities by writing SEO copy and product descriptions.

Hi, I'm Emma

Outside of design I enjoy storytelling through video. I'm also a metal detector hobbyist, electronic music producer, DJ, and crypto enthusiast. I travel the globe between time at home with my cat– seizing the flexibility of remote life and the creativity that it allows!

What I'm best at

Skills

FAQ

Experience

Lead Product Designer

Lead Product Designer

Lead Product Designer

Lead Product Designer

Lead Product Designer

Senior UX/UI Designer

Product Designer, Growth

Digital UX/UI Designer

Digital UX/UI Designer

Education

General Assembly

Danish Institute for Study Abroad

Gettysburg College