Lead Product Designer
Conceptualizing and crafting final solutions for complex products. Expertise includes systems thinking and idea generation. Clients within the music-tech, AI, and healthcare space: Nota AI, Feed.fm, Rostrum Records, American Heart Association, AASLD.
Senior UX/UI Designer
Created 10+ websites for varying industries from wireframes to live-site completion for brands including Salt Lake County, Venture for America, and Veris Insights. Executed designs to A/B test for long-term client, Change.org. Built and maintained robust component libraries and style guides. Assured quality of websites through user testing and QA. Increased in-bound traffic for the Niftic website through visual design and animation.
Digital Designer
Provided design for print, web, and more under tight deadlines. Helped Barron's reach 500k subscribers. Generated methods, then trained employees how to rapidly execute web ads. Additional brands worked with under News Corp umbrella include Dow Jones and The Wall Street Journal.
Digital Designer
Boosted sales by designing emails with click-through rates exceeding industry standards by 10%, maintained consistency of brand identities by writing/editing SEO copy and product descriptions, and extended reach through print material ranging from marketing collateral to packaging.
