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A growing number of scientists, entrepreneurs, policy-makers, NGOs, and foundations are exploring methods that could boost the ocean’s capacity to remove carbon dioxide from the atmosphere. There was no easy way for these stakeholders to share their pioneering work, or conversely, to discover the work of their peers. Niftic joined CEA and Google Labs to conceptualize a product–and ultimately a full brand experience–that connects these dots.
I was tasked with designing the tagging system for forum posts and creating mobile-first designs. Final deliverables included a high-fidelity Figma prototype.
Through product road mapping, visioning, and story mapping we painted a landscape of Ocean CDR’s varied and unique user types. We focused on addressing only their most important wants and needs to prevent feature creep, an integral step in our process when building a custom product from a blank slate. A user-centered strategy from the get-go also aided in aligning the expectations of client and agency.
Our strategy team established that “white glove service”, “Just in Time Data”, and “Actionable takeaways” are Veris’ three primary messaging differentiators.
Ocean CDR is first platform of its kind for researchers to share and discuss ideas to solve the global climate crisis. This knowledge hub brings together all stakeholders to advance the state of knowledge, build bridges across disciplines, and help the community move towards testing and piloting the most promising Ocean CDR approaches.
The Approaches section of the platform outlines all the ways Ocean CDR sets out to boost the Earth’s natural carbon pumps, providing a common language for discussions and categorizing academic papers.
In the Forum section members can start discussions, tag them by approach and keyword, and join in on existing conversations.
The Resources section of the platform is a catalog of user-uploaded articles. Members can search by article name and filter by approach.
The Community section is the networking core of the platform. Here users can search for other members, their projects, events, and job postings. They can also join institutions or projects, and share their own research with peers.
