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Democracy Policy Network is a home for radical reformers. It collects policies and packages them into useful kits for state leaders, who in turn use them to inspire conversation in their statehouses. They came to Niftic with the task of designing a brand that resonates with the movement's vision to extend more power to more people in more ways, as well as a web application.
I explored different UX directions for the agenda dashboard, a place where state leaders can explore the packages Democracy Policy Network creates. I also refined the visual design of the brand.
The first big decision that would influence the user experience of the application was how to design how users could jump between all the policy kits Democracy Policy Network has to offer.
We weighed the pros and cons of going with a horizontal navigation vs. a vertical navigation for the agenda dashboard. Ultimately, we sided with a stacked vertical navigation that allows visitors to see where they are within the scope of content without pushing the main content of the page down the screen.
Horizontal
Vertical
A lot of information goes into a policy kit. In order to keep this content easy to digest. We created a modular system of components for these pages.
We designed Democracy Policy Network an optimistic logo that pays homage to classical Greek democracy.
The North Star represents the vision for a deeper democracy. It symbolizes a commitment to dreaming and doing.
Complementing the logo's abstract ideals, the Pillar represents concrete policies that together form the Democracy Movement’s constructive program. It is their commitment to building.
